How a SaaS Venture Tripled Its Lead Volume with a Focused PPC Approach, Achieving a 240% Rise Quarter-Over-Quarter

Objective

This B2B SaaS company that provides project management software to set and monitor projects, timelines, and budgets needed us to increase targeted leads at a lower cost-per-action (CPA). 

Services Provided

Implementation

• Conducted a thorough website audit to identify areas for improvement.
• Conducted targeted audience and competitor research.
• Developed and implemented a targeted SEO strategy to enhance organic search visibility.
• Launched engaging social media campaigns across relevant platforms.
• Executed targeted PPC campaigns to drive immediate traffic and conversions.

Results

Organic Search Traffic:

Increased organic search traffic by 50% within the first three months.

Conversion Rate:

Achieved a 198% increase in conversion rate.

Lead Generation:

Generated 240% more leads through the website, contributing to the client’s sales pipeline. Achieved a 62% decrease in CPA.