How a SaaS Venture Tripled Its Lead Volume with a Focused PPC Approach, Achieving a 240% Rise Quarter-Over-Quarter

Search Engine Optimization (SEO), Social Media Marketing (SMM),
Paid Advertising (PPC)



This B2B SaaS company that provides project management software to set and monitor projects, timelines, and budgets needed us to increase targeted leads at a lower cost-per-action (CPA). 

Services Provided

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Paid Advertising (PPC)



  • Conducted a thorough website audit to identify areas for improvement.
  • Conducted targeted audience and competitor research.
  • Developed and implemented a targeted SEO strategy to enhance organic search visibility.
  • Launched engaging social media campaigns across relevant platforms.
  • Executed targeted PPC campaigns to drive immediate traffic and conversions.


Organic Search Traffic:

Increased organic search traffic by 50% within the first three months.

Conversion Rate:

Achieved a 198% increase in conversion rate.

Lead Generation:

Generated 240% more leads through the website, contributing to the client’s sales pipeline. Achieved a 62% decrease in CPA.

saas company website seo and ppc

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Lea Digital Solutions

555 S. Mangum St. Suite 100,

Durham, NC 27701